Aktiva Tarot / New Year’s Gift: About the project

2016 is over. After a long and exciting year filled with uncertainty and challenge we decided -once again- to do something that we are good at: spoil our friends and clients with a small New Year’s giveaway.

Nevertheless, we knew this year required something different; Something that could protest against all odds and give us a little confidence for what is about to come: a notion of fortune -in this case- through a deck of tarot cards.

The idea came after a deep appreciation of the nocturnal trend around the globe and the intention to be simple and interactive with the user; we wanted to illustrate the illusion of fate into something tangible, mystical and playful.

How could we adapt the idea in order to have a deep sense with the world of design and strategic communication?

Of course, we took care of the outcome. With the collaboration of Alex Ghoulmez – Visual Artist- we created this unique deck of cards with a magical and comical meaning simultaneously, having all the well-known characters within the industry involved and related to the original tarot interpretations.

The future is now. Each card represents two possible results. A game for the skeptical and the believers. No barriers inside a little black box replete of suspense, hope and expectation.

We are for whatever is next. So we want our clients and friend to be.

Happy 2017!